Shampoo Manufacturer
Every individual has different hair needs. Some require daily softness and fragrance, others need scalp treatment, while many are looking for intensive repair due to dryness or chemical damage.
Within the personal care industry, four brands have emerged with targeted solutions: Lexi, Clinico, Royal Nova, and Seven Star. Each brand offers a structured line of shampoos and conditioners designed to serve various hair types and specific scalp concerns.
Product Philosophy: Fragrant, silky hair for everyday use
Lexi products are formulated to deliver softness, shine, and light fragrance. The shampoo and conditioner range is suitable for daily use, providing a clean and gentle finish for the entire family.
Lexi Shampoo
Lexi Conditioner
Brand Character: elegant scent, lightweight texture, suitable for long-term daily maintenance.
Product Philosophy: Clinical approach to scalp and hair problems
Clinico focuses on addressing specific hair and scalp conditions such as dandruff, sensitivity, thinning hair, and breakage.
Clinico Shampoos
Clinico Conditioner
Brand Character: technical, clinically inspired formulas that produce measurable results for scalp-related problems.
Product Philosophy: Deep nourishment for damaged & dry hair
Royal Nova is positioned as a repair-focused brand that provides intensive nourishment to hair damaged by coloring, bleaching, and heating tools.
Royal Nova Shampoos
Royal Nova Conditioner
Brand Character: ideal for deeply damaged, dry, or chemically treated hair that needs structured recovery.
Product Philosophy: Fresh, lightweight hair for active lifestyles
Seven Star focuses on daily freshness, oil control, and scalp comfort—making the brand highly suitable for tropical climates or oily hair conditions.
Seven Star Shampoos
Seven Star Conditioner
Brand Character: delivers long-lasting freshness, a clean hair sensation, and reduced oiliness.
Summary of Each Brand’s Value Focus
| Brand | Primary Benefit | Ideal Target User |
| Lexi | Soft, fragrant daily hair care | All hair types, routine use |
| Clinico | Scalp & problem-focused solutions | Hair fall, dandruff, sensitive scalp |
| Royal Nova | Intensive nourishment & repair | Damaged, dry, chemically treated hair |
| Seven Star | Fresh, lightweight daily cleansing | Oily or easily greasy hair |
These four brands offer complete shampoo and conditioner solutions across different user needs.
Lexi focuses on beauty and softness for everyday comfort; Clinico delivers clinical-style scalp treatments; Royal Nova supports hair recovery and moisture; while Seven Star offers freshness and sebum control for active lifestyles.
With these diverse formulations, customers can easily choose the right hair care routine that matches their scalp condition, styling habits, and daily environment.